The Oscars Are a Week Away, but How Many Will Watch?

[ad_1]

Mr. Soderbergh did acknowledge that there is only so much the producers can do.

“People’s decision-making process on whether to watch or not doesn’t seem to be connected to whether or not the show is fantastic or not,” he said, pointing to the strong critical response for this year’s Grammys, which notably featured a risqué performance by Megan Thee Stallion and Cardi B.

The Oscars telecast, on the other hand, saw its ratings peak in 1998, when 57.2 million people tuned in to see the box office juggernaut “Titanic” sweep to best-picture victory. Since the turn of the century, the most highly rated year was 2004, when the academy honored another box office behemoth, “Lord of the Rings: The Return of the King.”

Analysts point to a litany of challenges propelling the decline. Old broadcast networks like ABC are not as relevant, especially to young people. The ceremonies, even if kept to a relatively brisk three hours, are too long for contemporary attention spans. Last year’s Oscars ran three hours and 36 minutes (the equivalent of 864 videos on TikTok).

Why slog through the show when you can just watch snippets on Twitter and Instagram?

Moreover, the Oscars have become overly polished and predictable. “The Oscars used to be the only time when you got to see movie stars in your living room, and very frequently it was a hoot,” Ms. Basinger, the Hollywood historian, said. “Some seemed a little drunk. Some wore weird clothes. A few had hair hanging in their face.”

Increasingly, the ceremonies are less about entertainment honors and more about progressive politics, which inevitably annoys those in the audience who disagree. One recent producer of the Oscars, who spoke on the condition of anonymity to discuss confidential metrics, said minute-by-minute post-show ratings analysis indicated that “vast swaths” of people turned off their televisions when celebrities started to opine on politics.

And there is simply awards show fatigue. There are at least 18 televised ceremonies each year, including the MTV Video Music Awards, BET Awards, Teen Choice Awards, Academy of Country Music Awards, Billboard Music Awards, CMT Music Awards, Tony Awards, People’s Choice Awards, Kids’ Choice Awards and Independent Spirit Awards.

With ratings expected to tumble for the coming telecast, ABC has been asking for $2 million for 30 seconds of advertising time, down about 13 percent from last year’s starting price. Some loyal advertisers (Verizon) are returning, but others (Ferrero chocolates) are not.

“We’re really not getting much advertiser interest,” said Michelle Chong, planning director at Atlanta-based agency Fitzco, “and it’s not something we’ve been pushing.”

Tiffany Hsu contributed reporting.

[ad_2]

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

Battlefield 2042 Specialists & launch maps revealed By EA
Latest News

Battlefield 2042 Specialists & launch maps revealed By EA

After months of speculation, EA and DICE have finally unveiled Battlefield 2042, with the reveal trailer already live and a gameplay one set to premiere on Sunday, during Microsoft’s E3 conference. There may be additional information released at that point but for now we already know quite a bit about the new maps and the Specialists, 2042’s version of the […]

Read More
UK Travel Green List & Rules for entering
Latest News

UK Travel Green List & Rules for entering

Red list countries and territories What you must do if you have been in a country or territory on the red list in the 10 days before you arrive in England. If you have been in a country or territory on the red list in the last 10 days you will only be allowed to […]

Read More
Latest News

Belarus to face Slovakia in 2021 IIHF World Championship opener

Belarus will open the 2021 IIHF World Championship against Slovakia in Riga on 21 May, BelTA has learned. The Group B match will be played at the Olympic Sport Center. The faceoff is at 20.10. Belarus 5 TV channel will broadcast the match live. Ahead of the IIHF World Championship Belarus played a number of […]

Read More